DIRECTV is a well-known satellite-based television company servicing U.S. home and business customers.

The primary objective for this project was to convince the target audience to sign up for new service. The secondary objective was to convey DIRECTV as having the best overall value, being superior to cable, provides all the TV entertainment one would need, great customer service, and altogether being the premium brand.

This was a multi-phase mailer concentrating on an “everything you want” concept with a different direction for each phase. These phases were based off of statistics, value and current events (sports, events, shows and movies). Requested overall look and feel needed to be clean, elegant and position DIRECTV as a premium brand.